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So what was the financial impact of #BlackFriday …

January 15, 2015

black friday sales 2014, barclaycard

According to data from Barclaycard, UK consumers have spent 18% more on Black Friday 2014, the highest spending day on record with £810m spent in one day, compared to the same day in the previous year as they looked to get the best deals in the run-up to Christmas. While spending rose significantly at both online and in-store, online spending was 37.5% higher than Black Friday 2013. Furthermore, the level of spending was up so much that it shifted the proportion of total online spending so far this season by 4 percentage points to 25.8%.

Online department store spend jumped by 144% compared to Black Friday 2013 with in-store spend up 44

Barclaycard’’s figures show that many categories of retail saw spending increase by 50% or more on 2013, with even larger increases online. Online department store spend jumped by 144% compared to Black Friday 2013 with in-store spend up 44%. Online spending on clothing was 98% higher than the same time last year with in-store spend rising by 38%. Discount stores also saw a significant rise in sales, with spending up 46% online and 53% in-store.

Results also found that electronics was one of the few categories where spending in-store grew more than it did online. Its figures reveal that consumers have spent double the amount in-store this year compared to 57% more online.

Courtesy of ‘Sarah

One Comment leave one →
  1. January 15, 2015 11:23 am

    Reblogged this on The Militant Negro™ and commented:
    In other words #BoycottBlackFriday was an epic failure.

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