Lifestyle LFLs returned to the positive, up by +1.83% off of a base of +8.5% for the same week last year. Although the largest LFL increases were seen amongst department stores and some smaller gifting retailers, retailers of outdoor goods also saw a rise in like-for-likes after a challenging start to the summer. There were also some improvements in sales of electrical goods, but stationery retailers did not evidence the expected back-to-school uplift.
Fashion LFLs were down by -5.51% this week, off of a very strong base of +9.3% for the same week last year. The figure marks the fifth negative result for fashion in succession. 59% of fashion respondents reported negative bricks-and-mortar LFLs this week.
Homeware LFLs were up by +5.60% this week, marking the sixth week of positive growth in succession. The positive result was coming off of a base of +8.5% for the same week last year.
Non-store LFLs remained below the 20% threshold this week, up by +16.99%. Fashion fared better online with 58% of respondents reporting positive online LFLs. However for lifestyle, 92% of respondents reported positive online growth, while for homeware only 40% of respondents reported positive non-store sales.
The BRC-KPMG Online Retail Sales Monitor, August 2016, has revealed that online sales of non-food products in the UK grew by 6.2% in August 2016, compared to August 2015, which is the slowest increase since March 2013. The 12-month average remains at 11.1%. In the three months to August 2016, online sales of non-food products in the UK grew by 8.8% year-on-year. Over the same period, store sales declined by 1.7% on a total basis and 1.9% on a like-for-like basis. Online sales represented 20.2% of total non-food sales in the UK in August 2016, against 19.1% in August 2015. This makes August 2016 the eighth consecutive month that the non-food online penetration rate has remained above 20.0%.