Lifestyle LFLs were up by +3.17% off of a weak base of -3.7% for the same week last year. The result marked the seventh successive positive week for lifestyle and its highest result in four weeks. Gift and outdoor goods retailers continued to post positive results, as did department stores, while stationers and retailers of electrical goods posted predominantly negative LFL results this week.
Fashion posted its largest LFL rise since mid-January this week, up by +5.05% as a cold snap helped to drive in-store sales. However, the figure was coming off of a very weak base for the same week last year when LFLs were down by -6.6%. 70% of fashion respondents reported positive LFL growth this week, with 50% of those in double digit growth.
Homeware was the star performer this week, with LFL sales up by +15.65%, its strongest result in four weeks. The result was coming off of a base of +6.9% for the same week last year. The result was pushed north by strong performances from department stores boosting continued strong performances from furniture and soft furnishing retailers in a week where kitchenware retailers were struggling.
Non-store sales broke back through the 20% threshold this week, up by +20.31%, its highest result in four weeks. 66% of fashion respondents reported positive non-store growth, as compared to 82% of lifestyle respondents and 50% of homeware respondents.
The BRC-KPMG Online Retail Sales Monitor, October 2016, has revealed that online sales of non-food products in the UK grew by 11.1% in October 2016, compared to a growth of 9.2% in October 2015. This is above the 3-month average of 9.3% and ahead of the 12-month average of 10.8%. New product launches in consumer electronics was the key driver of online growth. In the three months to October 2016, online sales of non-food products in the UK grew by 9.3% year-on-year. Over the same period, total non-food sales increased by 0.8%. Online sales represented 22.2% of total non-food sales in the UK in October 2016, against 21.1% in October 2015. This is the tenth consecutive month that the non-food online penetration rate has remained above 20%.