Lifestyle LFLs were down by -3.54% this week, off of a weak base of -2.1% for the same week last year. The result was the worst seen for lifestyle since the end of August. Retailers of outdoor goods, electrical retailers and stationers saw negative LFL sales this week. Gift retailers were divided, as were department stores, but sales were generally muted as compared to last year.
Fashion LFLs were down by -3.78% this week off of a negative base of -2.0% for the same week last year. 65% of fashion respondents reported negative LFL sales this week, with 46% of those seeing double digit declines. The result was the second negative week in succession for fashion, following two positive weeks prior to that.
Homeware LFLs were up by +9.43% this week off of a positive base of +5.1%. Furniture and soft furnishing sales remained strong, while results for department stores were divided.
Non-store LFLs were the real success story this week, up by +22.55% off of an already strong base of +20.6% for the same week last year. The result was the best seen since week 41 (+26.2) back in early October. Fashion fared better online, with 71% of respondents reporting positive growth. Lifestyles performance online was also better than in-store, as 83% of respondents saw positive LFL growth. Retailers of homeware items also saw some strong non-store results, with 80% of respondents reporting positive growth.